Facebook is facing fresh criticism in Europe over data protection and the myriad smoke-and-mirrors methods it uses to obfuscate its gathering and processing of user data.
The detailed 61-page report, written by academics at the Universities of Leuven and Brussels and entitled From social media service to advertising network, highlights what the authors judge to be a raft of violations of current European law.
Among the practices being criticized are:
- Facebook’s failure to secure valid consent from users to its processing of their data — based on offering “limited information” and “the absence of meaningful choice”
- its “problematic” opt-outs for behavioral marketing
- unfair contract terms in its Statement of Rights and Responsibilities — persisting, according to the authors, since 2013
- no “legally valid consent” for detailed user profiling obtained by Facebook combining…
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