Just read this article on Forbesabout LinkedIn publishing and how it’s poised to become the next great media company. Not sure I 100 percent agree, but my opinions are neither here nor there; I’m one person, and I’m not necessarily an accomplished professional. Still, I’ve had a bunch of experience with the LinkedIn publishing platform — I have 190 posts on there at present, I think — so I thought I’d offer a few thoughts. I even wrote about “the inherent contradiction” in LinkedIn embracing content marketing back when, so maybe I know more than you or I think I do. (In reality, probably not.) Anyway, here we go.
View original post 492 more words