Mad for Ads

NOT THE TWINS

Does anyone else find it odd that a very married Julia Louis–Dreyfus plays a desperate, single gal named “Heather” in the latest Old Navy ad?  She’s been married to Brad Hall for almost 28 years.  They have two kids together.  Why would Old Navy choose to portray her as a “character” instead of just being herself?  I thought the whole point of a celebrity spokesperson was to raise a company’s profile.  Who better to support a family brand than the matriarch of a family?  If they wanted a “Heather,” why shell out the dough for a Julia?

If that wasn’t bizarre enough, Dior does almost the same thing with Natalie Portman.  Only in this ad, Natalie is “Miss Dior,” a heartless tart.  On the day of her wedding, she abandons her fiancé at the altar, jumps into a helicopter, enjoys a neck nuzzle and then flies away.  It’s not that…

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