Blogging for advocacy in marginalized populations (a reflection)

Caribbean Health Communication Blog

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Working in health communication in a developing nation, where resources are always limited is always a challenge which encourages creativity as the solution. As Communications Officer for the National AIDS Committee (NAC), my role went far beyond ensuring visibility of the organization’s work. I was charged to make an impact on the lives of persons living with HIV and AIDS (PLWHA) in Jamaica through communication.

The National HIV/STI programme (the parent organization) highlighted the need to use more social media to target PLWHA. At around the same time, I was finishing up the redesign of the NAC website. Although I had opened social media pages for the NAC, I felt we needed to find some mechanism for PLWHA to tell their stories publicly without fear of being stigmatized. This, I felt, could create more understanding and support among Jamaicans while at the same time providing an avenue for…

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