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April 27, 2015 at 07:05PM

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Tim Cook: Component Cost Breakdowns on Apple Products Are Nowhere Close to Being Accurate


During today’s Q2 2015 earnings call, Apple CEO Tim Cook noted that Apple Watch margins are lower than the company average, and on a followup question about those margins in the context of the Apple Watch Edition’s high price, Cook commented on the inaccuracy of estimated cost breakdowns on Apple products.

“I haven’t seen [them for Apple Watch], but generally there are cost breakdowns around our products that are much different than the reality. I’ve never seen one that is anywhere close to being accurate,” Cook said. He went on to say that the Apple Watch’s functionality is “absolutely incredible” with a lot of new features and innovative technology.

We haven’t seen cost breakdowns on the components of the Apple Watch hinting at a possible base unit price that would reveal Apple’s profit margin, but such component breakdowns are often shared by analysts following device teardowns. The iPhone 6…

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Apple CEO Tim Cook: We’re ‘Working Hard’ to Remedy Apple Watch Supply/Demand Imbalance


During today’s earnings call covering the second fiscal quarter of 2015, Apple CEO Tim Cook did not share information on Apple Watch sales, but there were several analyst questions on the new wearable, leading Cook to shed a bit of light on Apple’s efforts to fulfill orders.

According to Cook, demand for the Apple Watch is much greater than supply, but the company is “working hard to remedy that.” He said that Apple made a lot of progress on that over the past week, and was able to deliver the Apple Watch to more customers than Apple had originally anticipated.

Apple Watch Trio
“We’re going to keep doing that,” Cook said, noting that some customers would begin receiving updated info on improved shipping estimates today. Apple is “generally happy” with its efforts to boost supply and get the Apple Watch out to customers as soon as possible, and Apple Watch availability may expand…

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You Are Invited To The Release Of The Speak Up 2014 National Findings For K-12 Students!

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National Release of Speak Up 2014 National Findings

Our first Congressional Briefing is this Thursday! We can’t wait to release the Speak Up 2014 National Findings for K-12 Students. Be sure to sign up for the event if you’re in Washington, D.C., or sign up for the video live stream to watch it online. Keep reading to learn more about our upcoming briefing.

Quick links:

National Release of Speak Up 2014 National Findings: You are invited to the release of the Speak Up 2014 National Findings for K-12 Students!

Can’t make it to our first Congressional Briefing? RSVP for our live stream of the event and request a copy of the report.

Sneak peek: Get a look at our Speak Up 2014 student data before the report is released this Thursday.

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