Deep in the dark recesses of Internet advertisers and production studios, there’s a very, very strange device. It fits on a user’s head, has a camera pointing out, but also a camera pointing back at the user. That extra camera is aimed right at the eye. This is a gaze tracking system, a wearable robot that looks you in the eye and can tell you exactly what you were looking at. It’s exactly what you need to tell if people are actually looking at ads.
For their Hackaday Prize entry, Makeroni Labs is building an open source eye tracking system. It’s exactly what you want if you want to test how ‘sticky’ a webpage is, or – since we’d like to see people do something useful with their Hackaday Prize projects – for handicapped people that can not control their surroundings.
There are really only a few things you need to build…
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