New technologies are gradually changing the paradigm of selling by companies . We have gone from one-way communication , a bidirectional, multi-directional reaching to social communication.
Main contributor of this change is caused by the rise of social networks in our society and the use of mobile technologies . Now the user or potential customer is informed before a product, a brand or a service over the Internet and they can share their doubts and ratings with other users who are unknown to them..
It is for these reasons that this figure of the business as we know, has ceased to play a major role in the sales strategy of the company. This figure has now changed to a new set of skills and knowledge to help you achieve your goals. And the Social Selling…
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